“So, what do you do?”
“I work in digital marketing and social media”
“OH! Awesome! I’m really trying to get my numbers up on instagram at the moment, know and hints and tips?”
“Why?”
“What do you mean why, because I need more numbers!”
Is Facebook Insights trying to tell you something?
Spoiler; Yes, yes it is! One of the things I've noticed about people working on community management or social media for their company is, they don't always check the Insights tab on Facebook. This could be for a variety of reasons, but the most common I've found are;
- I don't have the time
- I just manage the posts, planning and reporting are someone else's job
- Huh? What insights tab?
So, being a complete data geek (seriously), I can spend a fair bit of time with insights. I understand everyone doesn't feel the same. Why bother? After all, you see