“So, what do you do?”
“I work in digital marketing and social media”
“OH! Awesome! I’m really trying to get my numbers up on instagram at the moment, know and hints and tips?”
“Why?”
“What do you mean why, because I need more numbers!”
Is Facebook Insights trying to tell you something?
Spoiler; Yes, yes it is! One of the things I've noticed about people working on community management or social media for their company is, they don't always check the Insights tab on Facebook. This could be for a variety of reasons, but the most common I've found are;
- I don't have the time
- I just manage the posts, planning and reporting are someone else's job
- Huh? What insights tab?
So, being a complete data geek (seriously), I can spend a fair bit of time with insights. I understand everyone doesn't feel the same. Why bother? After all, you see
The Roundup
How to make your online and offline strategy work harder for you
I hear a lot of people talking about digital or social only marketing strategies. Now obviously, we are totally on board with this, however, if you're not dragging the online offline, or vice versa, you're missing out on a heap of opportunities to grow your audience and brand. Not to mention that offline is still of particular importance to many industries, such as Real Estate for example.
Ban the (bad) ad
Here's something I came across the other day from one of my favourite cartoonists, Tom Fishburne.
It's based on a Nielsen Norman's study into the most hated advertising techniques used today.
As someone who lives and breathes digital marketing, this is quite upsetting. I agree wholeheartedly that there's nothing worse than clicking through to an article you're interested in, only to have an ad take over half your page.
How to create a killer content strategy
Hands up if any of this sounds all too familiar;
- You excitedly start a new Facebook page for your hobby business. Everyone must know about these cute bows you sell! Two weeks in, you have 25 likes, zero engagement on any posts (hello- is anyone out there??) and you have no idea if any of this effort is actually translating into sales
- You’ve been tasked with managing the work twitter account. You signed up, set up the profile pics and bio, followed a few people and now…what?
- You pushed the company to start a business blog, but now that you’re a few weeks in, you’ve run out of ideas. Worse, you’re not sure if it’s effecting traffic, let alone sales.
Why should I care about branding?
By now, we've all seen those logo games, whether online or as a physical board game, where people guess the brand by bring shown a hint of their logo, icon or even simply a brand colour. So, people are able to recall a brand by being shown a hint of a very well communicated brand identity.
Recall is the key word here. Anyone care to take a guess as to which brand topped the Forbes most recognised brands in the world?
I can hear you saying - this stuff is for the big guys. The Coca Cola's, Apple's and Nike's of the world.