Spoiler; Yes, yes it is! One of the things I've noticed about people working on community management or social media for their company is, they don't always check the Insights tab on Facebook. This could be for a variety of reasons, but the most common I've found are;

• I don't have the time
• I just manage the posts, planning and reporting are someone else's job
• Huh? What insights tab? 

So, being a complete data geek (seriously), I can spend a fair bit of time with insights. I understand everyone doesn't feel the same. Why bother? After all, you see